TRAINING MEDIA RELATION AND COMMUNICATION
TRAINING PENGENALAN MEDIA RELATION AND COMMUNICATION
TRAINING HUBUNGAN MEDIA
TRAINING BACKGROUND:
1. Mass media has become part of personal, organization, and part of
human mankind living.
2. Almost none of our activity which is not involving mass media in
our life.
3. Good relationship with media has became an important soul in
branding
4. Good relationship with media is not only for playing role as a
“fireman” or as a solution only when the problem has occurred.
Good relationship in media relations is has to be interlace and
has to be maintain over and over everlasting.
5. The expertise in media relation is determine the successful of the
communication program which is will be carry out well as an
individual as well as an organization.
6. The event escalation which is done by mass media is can be assure
can changed public perception as what media expected
7. The tendency/ indication today, some of media is no longer playing
good role as a reality delivery not as a reality creator.
TRAINING OBJECTIVE:
* Through media relation training program, participants will have a
good ability/ skill related with media as a concept/strategy till
application.
* Through this course participants can share their experiences,
knowledge and skills related with method, concept, strategy, as
well as media relation technique to staff and colleagues to
supported daily performance professionalism
* Participant will get a technical guide related to media, both
printed media and electronic.
TRAINING MATERIAL OUTLINE:
A. The Nature of Media
1. How to understand the category and media characteristic
on this session, participants will understand about every category and
media characteristic in Indonesia, such as :
* How media work
* The Deadline of each media (newspaper, TV, Radio, Magazine/tabloid
and Internet)
* The nature/ characteristic of newspaper, TV, Radio,
Magazine/tabloid and Internet)
2. Media Control (ownership Vs Control of Media)
On this session, participants will understand about every category and
media characteristic in Indonesia, such as :
* Conceiving the media ownership and it influence toward of the
organization (media user)
* Media owner intervention (Management) toward of media independency
B. Why Media Relations
C. Media Relation Definition
* The definition of media Relation, between fact and theory
* Media relations type
+ How media works
o The things to be prepared by Journalist before the
interview
o The question to be asked to resource person/ informant
by Journalist
o The journalist tendency in finding news and what media
pursuit to journalists
+ Understanding journalist pursuit and behavior
o The things to be prepared by Journalist before the
interview
o The question to be asked to resource person/ informant
by Journalist
o The journalist tendency in finding news and what media
pursuit to journalists
D. Crisis Communications Team
* Crisis Team Handle Formation
+ Team Formation process
+ Component and Job Descriptions in Crisis Team
+ Assignment and spokesperson debriefing
* Writing Press Statement
+ Press statement composing technique
+ Press statement evaluation composing
+ Press statement distribution
E. Handling Press Release
* Key Message assignment
* Press release composing
* Press release distribution
F. Media Interview
* Interview Preparation
+ Understanding characteristic and media type
+ Understanding media pursuit and behaviour
+ Understanding media relation form, news value, and news
source to journalist
* Trick/ technique facing the journalist
+ How to avoid media entrapment
+ The answer to avoid
+ The answer to give berikan
+ How to give the good answer
* Media Interview Technique
+ Television
+ Print (Newspaper, Magazine, News Online, etc)
+ Radio
WHO SHOULD ATTEND THIS TRAINING?:
* Humas, Public Relations, Corporate Communications, Corporate
Secretary.
* Chairman , Manager dan staf (from all unit/division/and parts)
that in daily routine involed with media/public
TRAINING MATERIAL CONTENT COMPOSITION: 30% theory and 70% practice
INSTRUCTOR : Tarsih Ekaputra and Team
JADWAL TRAINING TAHUN 2023
17 – 18 Januari 2023
14 – 15 Februari 2023
20 – 21 Maret 2023
4 – 5 April 2023
16 – 17 Mei 2023
20 – 21 Juni 2023
17 – 18 Juli 2023
15 – 16 Agustus 2023
25 – 26 September 2023
17 – 18 Oktober 2023
21 – 22 November 2023
27 – 28 Desember 2023
Metode Training
- Tatap Muka/offline
- Online via zoom
Kota Penyelenggaraan jika offline :
- Bandung
- Jogjakarta
- Surabaya
- Jakarta
fasilitas yang didapatkan
- Training Kit Eksklusif
- Tas
- Name Tag
- Modul
- Flash disk
- Ballpoint
- Block Note
- Souvenir
- Harga yang Reliable
- Trainer Kompeten di bidangnya
- Pelayanan Maksimal untuk peserta
- Penjemputan dari dan ke bandara
Investasi :
Public training : Rp. 4.500.000 (minimum 3 pax)
In House Training : on Call