TRAINING BRAND MARKETING STRATEGY
TRAINING STRATEGI PEMASARAN MEREK
TRAINING MENGAUDIT DAN MENGEVALUASI BRAND
Pembicara / Fasilitator (Alternatif):
* Glenn J Sompie, SE. MM. MA
* Johnson Alvonco, Ph.D
Manfaat Training:
* Memahami konsep dan implementasi brand management
* Mampu mendesain brand yang sukses
* Mampu mengaudit dan mengevaluasi brand
* Mampu melakukan perencanaan media untuk brand equity
* Mampu melakukan perencanaan promosi untuk brand development
Materi :
* Concept Marketing and Brand Management
+ What is brand management
+ The primary responsibilities of brand managers
+ Trends in brand management
+ The benefits strong brands deliver to organizations
* The Brand Management
+ The Brand Management Process
+ Element of Brand loyalty
* Steps to helps brands connect emotionally to their customers:
+ Develop success (re)position a brand
+ Create and manage a strong brand identity
+ Develop a brand identity system and standards
+ Develop a powerful brand tagline
+ Publicity and word-of-mouth marketing to a brand’s advantage
+ Using blogs and other social media to build brands
* Develop a strong brand marketing plan:
+ Marketing tools and techniques
+ Use internal communication, education and training and
organization design to align the organization in support of
the brand
+ Develop a brand building organization and transform employees
into enthusiastic brand champions
* Conducting Brand audit and brand equity
* Measurement of the asset value of a brand
* Managing brand using point-of-sale (POS) data in managing brands
* Qualitative and quantitative brand research methodologies and
approaches
Target Peserta :
Marketing, Commersial and Sales dan Departemen lain yang berkaitan
dengan brand Management.
JADWAL TRAINING TAHUN 2026
03 – 04 Januari 2026 | 16 – 17 Januari 2026
06 – 07 Februari 2026 | 20 – 21 Februari 2026
05 – 06 Maret 2026 | 19 – 20 Maret 2026
03 – 04 April 2026 | 23 – 24 April 2026
07 – 08 Mei 2026 | 21 – 22 Mei 2026
05 – 06 Juni 2026 | 25 – 26 Juni 2026
09 – 10 Juli 2026 | 23 – 24 Juli 2026
06 – 07 Agustus 2026 | 20 – 21 Agustus 2026
04 – 05 September 2026 | 18 – 19 September 2026
08 – 09 Oktober 2026 | 22 – 23 Oktober 2026
06 – 07 November 2026 | 26 – 27 November 2026
04 – 05 Desember 2026 | 18 – 19 Desember 2026
Metode Training
- Tatap Muka/offline
- Online via zoom
Kota Penyelenggaraan jika offline :
- Bandung
- Jogjakarta
- Surabaya
- Jakarta
fasilitas yang didapatkan
- Training Kit Eksklusif
- Tas
- Name Tag
- Modul
- Flash disk
- Ballpoint
- Block Note
- Souvenir
- Harga yang Reliable
- Trainer Kompeten di bidangnya
- Pelayanan Maksimal untuk peserta
- Penjemputan dari dan ke bandara
Investasi :
Public training : Rp. 4.500.000 (minimum 3 pax)
In House Training : on Call